4 best practices for sponsored posts
A sponsored post is a blog post hosted on a publisher’s website that links back to your company and/or product that you are promoting.
Done right, a sponsored post will pay off for 3+ years. The post will send you a steady stream of qualified traffic over time.
Tip #1: To make the most of a sponsored post, we recommend you focus on evergreen topics. Topics based on current events will only result in a short term boost.
Tip #2:Consider article titles starting with “How To” or “Why” phrases. These terms are often typed into Google by users looking for a solution to their problem.
Tip #3: Don’t underestimate the power of sharing/promoting a sponsored post. If your article receives lots of attention from users, it has a better chance of making it into the top 3 search results for a particular topic.
Tip #4: Be helpful and genuine. Sponsored posts are not meant to be thinly veiled advertisements. Readers pick up on overselling and lose interest instantly. Rather try to solve a problem and provide a unique solution.