After you've uploaded creative for your Ad Network campaign, it's time to set your budget.
In the Budget step of the Ad Builder, you'll set your daily budget, CPC amount, ad frequency, and run dates. optionally, you can also enable conversion tracking.
Set Your Ad's Budget and Schedule
Budget
Use this section to set your daily budget (starting at $50 per day) and CPC (cost per click) bid amount.
The most effective bid depends on the type of people you're trying to target. Paved's cost per click averages about $1.10 to $6. In contrast, programmatic ads on other platforms like Linkedin can cost as much as $33 per click.
The Ad Network works on a variable bid system. Paved will never charge you more than your daily limit or chosen bid amount. Your daily spending fluctuates as your ad is served to a variable number of people and the newsletter, based on available slots.
Frequency Capping
Toggle the switch to enable frequency capping if you'd like to limit the number of times subscribers can see your ad. We recommend setting it at 2-3 times per week.
Run Dates
Here, you can set your campaign's duration. Toggle the switch to set beginning and end dates for your campaign. We recommend running your campaign for a few weeks, at minimum.
Conversion Tracking
If you've installed the Paved Pixel, you can turn on conversion tracking for your campaign here:
Note: Paved Ad Network supports dynamic UTM parameters.
Budgeting and Bidding FAQs
Is there a minimum budget for ad network campaigns?
You can set a daily spending limit with a minimum of $50 per day.
How long should I run my ad?
Newsletter advertisements should have a minimum duration of one week, but for optimal results, a span of over three weeks is recommended. This ensures your ad is shown in newsletters that are published weekly, semi-weekly, or monthly.
What's a good starting point for a CPC bid on the Paved Ad Network?
The starting point for Cost Per Click (CPC) on the Ad Network is $0.50. However, we advise raising the bid for high-value sales and specific audiences such as CEOs and managers. A good starting point would be $3 per click to avoid being outbid by other advertisers vying for the same audience
Next Steps
Now that you've set your budget, you're almost at the finish line! To wrap things up, navigate to the Review step of the Ad Builder to launch your ad.
Learn more: Ad Network Review
