Waiting on creative

Once you have accepted and approved a campaign, the Paved system will move to a “Waiting on Creative” stage.  

Please Note: If you require creative a certain number of days before the agreed upon send date, please inform the advertiser of this. Typically creative is submitted 24-48 hours in advance.  

  • For sponsored emails, the Paved system will ask you to define your ad specs first so that the advertiser knows specifically what to provide.
  • For dedicated emails, Advertisers will be uploading a full HTML file. If you do not accept this format for dedicated email, please message the advertiser to communicate what they should provide instead.

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