Wondering what you can do to attract more advertisers with your Paved profile? Good question!

We've designed Paved to provide the ultimate opportunity to monetize your content channels and audience. You can do a few things to increase advertiser interest in your audience or subscriber list.

We've made it easy to connect your email service provider to your Paved profile. When you sync up your ESP, we'll automatically pull in the most recent data about your subscribers and historical campaign performance.

Plus, Publishers who integrate their ESP get a "Verified" badge on their Paved profile page. This verification ensures advertisers that the data is accurate, resulting in more campaign requests.

Don't skimp on details in your Paved profile. Many of our advertisers use the description box to better understand the focus of your content/list. We encourage you to provide any information here that you think may be useful to advertisers. We've seen a direct correlation between thoughtfully filled-out profiles and positive rates of campaign requests. It pays to be thorough.

Over time, your subscriber list may degrade slightly in quality. Perhaps, some of the emails are no longer in use or subscribers have become increasingly less engaged in your content. As a best practice, maintain the quality of your list by scrubbing (or 'pruning') it regularly.

Are your campaigns competitively priced? CPM and CPC rates vary widely between industries, as well as by the ad format (sponsored email vs dedicated email, etc). They are further impacted by engagement metrics of a particular list (historical open rates, click-throughs, etc).

As a general guideline, many advertisers prefer to keep the CPM of a dedicated email campaign less than $30. That said, it's important to do your diligence on the benchmarks of your particular industry and follow best practices for keeping your rates competitive to attract new advertisers and campaigns.

To take your Paved profile to the next level and build even more credibility, you should add featured reviews to your public profile. If you get an amazing review from a current or previous advertiser (even outside of Paved), you can feature it on your public profile as a testimonial.

After you've perfected your profile, we recommend sharing it on multiple channels. You can share it on social media, in your email footer, on your website, or all three.

Want a little inspiration for your Paved profile? Check out these profiles from successful publishers on our platform.