In the newsletter sponsorship industry, it's extremely important that you properly disclose sponsored content. Not only is this required by the Federal Trade Commission (FTC), but it will ensure that your readers will not feel misled or taken advantage of.
The FTC has published a full guide here, but here's the main takeaway:
In general, disclosures should be:
in unambiguous language
as close as possible to the native ads to which they relate
in a font and color that’s easy to read
in a shade that stands out against the background
Examples of Ad Disclosures
Sponsored Email:
Dedicated Email:
Programmatic Email Ad:
Paved's Content Policies
Paved has thousands of users all over the world, and we have an obligation to maintain a reliable sponsorship platform for those customers. We have policies in place to help prevent abuse of our services, and protect both sponsors and publishers.
To learn more, visit: Paved Content Policy
