Compulsory Ad Disclosure
It's extremely important that you properly disclose sponsored content. Not only is this required by the FTC, but it will ensure that your readers will not feel mislead or taken advantage of.
The FTC has published a full guide here, but here's the main takeaway:
In general, disclosures should be:
- in clear and unambiguous language
- as close as possible to the native ads to which they relate
- in a font and color that’s easy to read
- in a shade that stands out against the background