Marketplace: Getting Started a Publisher

Get a step-by-step overview of running a successful newsletter sponsorship with the Paved Marketplace.

Updated over a week ago

So, you've signed up to be a part of the Paved Marketplace—congrats!

To get you started on the right foot, we've outlined the steps you will go through once you receive a new campaign request.

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Here's how the campaign request process works:

1. Campaign Requests

Once an advertiser decides they'd like to run a campaign with you, you will receive an email alerting you of this campaign request. The email will include three potential dates for the campaign send, as well as your potential earnings.

You must respond promptly. The request will only be active for 48 hours. If you have not responded by that time the requesting advertiser will be notified and the potential campaign will self-cancel.

Choose one of the campaign dates in the email and you will be directed to your Paved dashboard with a confirmation message.

Learn more in Accepting Requests

2. Delivery of Creative

Once you confirm a date, the advertiser will be notified that their campaign request has been accepted. At this time they will be directed to upload campaign creatives through their Paved dashboard.

Once uploaded, you will receive an email notifying you that the campaign assets are available for download. Click on this email to open your Paved dashboard. Then, download the campaign creative and add it to your email service provider or blog CMS (depending on the campaign type).

Most advertisers will upload the creative assets shortly after you approve the request. If an advertiser fails to upload campaign creative 5 days before the scheduled campaign date, the campaign will auto-cancel.

Learn more in Creative Uploads

3. Test & Preview

Once you’ve queued up the campaign with the advertiser’s creative, it’s time to test it! Whether it's a blog post or an email campaign, it’s important to double-check that the campaign appears correctly on both mobile and desktop devices. We also need to make sure the tracking link and impression pixel we provided are being utilized properly so we (and the advertiser) can accurately track campaign performance.

Sending a test email is easy. Every campaign gets a custom email Paved address that you can see on your Campaigns page. Just send the draft to that custom email address and we'll make sure everything is ready to go.

Note: We're also happy to test your campaign on our end before sending it. Just let us know and we'll run the campaign through our email testing service for you.

4. Campaign Deployment

The campaign date has arrived and you're ready to go! You will receive an email reminder the day before and the day of your campaign send. Do one final review of your campaign creative and hit send—high five!

5. Performance Stats

The Paved tracking links and open pixel will notify the Advertiser (and the Paved team) that the campaign has been sent/launched. Now, it's time to view the results of your campaign on your Paved Sponsorships dashboard.

6. Get Paid

At this point, please make sure you've set up your preferred payout option in your Paved account. Each month, we'll automatically send your earnings to your primary payment method.

Visit the Paved Blog for a detailed breakdown of the first-time sponsorship process.

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