In this guide, we'll walk through the process of creating an eye-catching Paved Marketplace profile that appeals to advertisers and helps you win sponsorships.
Create or Edit a Paved Marketplace Profile
1. Navigate to the Profiles tab
Sign up for a Paved Publisher account, or log in to your existing account. Click on your name and select the Profiles option in the drop-down.
Then, click to create a new profile or edit an existing one.
2. Fill out your newsletter details
On the first page of the profile builder, provide your newsletter name and organization website. Based on your URL, we’ll try to auto-fill your logo.
Fill Out Newsletter Details
Using the form fields, concisely describe your newsletter and your audience. Most advertisers on Paved appreciate plenty of details on demographics and job titles.
For tips on what to write here, read our blog post: How To Build a Paved Profile To Attract More Sponsors
Set Ad Formats
Toggle the switches to choose which sponsorship formats you’d like to offer on the Paved platform and click Next.
In this section of the profile builder, you'll provide a bit more information on each format, so prospective advertisers will have more context on your site and audience.
Sponsored email
For sponsored email, we'll need some basic information about your list—number of subscribers, open rate (this is a percent), estimated click rate (also a percent), and the price you'd like to set for each campaign send. We'd also like to know how often you send emails to your list (daily, weekly, monthly, etc). Lastly, include what you'd need from an advertiser if they run a sponsored email campaign with you. Typically this includes creative specs on text and images.Dedicated email
Similar to the sponsored email section, you'll need to include info on your subscribers, typical email engagement metrics, and a price you set for a dedicated email send. You may want to offer additional campaign features (this makes a campaign with you more attractive to advertisers). If so, you can choose those here.Sponsored posts
Provide a bit more information on what you'd like to see in the sponsored post, and who should write it. You may also want to include any time restrictions you have for sponsored posts. For instance, do you need 2 weeks' advance notice to prepare a sponsored post? Including this information here may reduce the number of requests you get for last-minute sponsored post campaigns.
3. List your previous advertisers
Next, enter the names of any of your newsletter’s previous sponsors. Including companies you’ve worked with can help build credibility with potential advertisers.
You can add multiple advertisers (we encourage you to add as many as you can! Having this information on your Paved profile is a great signal to potential advertisers that you have successfully supported ad campaigns previously.
You can skip this step if you haven’t run sponsorships before.
4. Update available ad spots and fees
Once you’ve provided information about your newsletter, it’s time to give advertisers a better idea of what to expect from your sponsorships.
In the Details section of your Profile Settings, provide specific information about the sponsorship. You can turn on Smart Pricing to set the minimum and maximum price you're willing to accept.
For more tips on setting your prices, read these resources:
5. Connect your ESP
If you use a supported ESP, connect your account to enable us to read real-time send stats for campaigns.
Integrating your ESP will also allow us to create a media kit to add to your profile. These numbers will update every 30 days, providing potential sponsors with fresh, data-driven demographic information.
6. Submit your profile for review
Once you’ve completed your profile, go ahead and submit it for review. Our team will look over it and get back to you within 1-2 business days. Check your inbox for an email once it’s live.
Optional step: Add more profiles
If you have more than one newsletter or publication, we encourage you to add multiple profiles to Paved.
To add additional sites to your Paved account:
Once you add your first profile, you will see the option to add additional profiles in your account settings.
Click on your account avatar (top right of the site) and click on "Profiles"
From there, simply click on "Add Profile" and go through the steps to add an additional profile.
Next Steps
Now that your profile is submitted, it's time to set up an availability schedule so you can start earning sponsorships.
Learn more in Schedule Availability
