With the Paved Ad Network, you can put your customer acquisition on autopilot and get your ads automatically placed in the newsletters your target customers count on.
Creating an Ad Network campaign is a 4-step process that you'll complete in our user-friendly Ad Builder. Click the sections below to explore every step in more detail:
1. Build Your Audience
The first step in building out a strong programmatic email advertising campaign is defining your desired audience.
To start, define the target audience for your ad, based on your ideal customer profile (or one of them if you have multiple customer profiles).
You can target email newsletter subscribers based on their location, gender, the content they have engaged with, and more. You can also leverage robust B2B targeting like company size, industry, desired job titles, and even recent events like funding rounds.
Learn more: Targeting for Ad Network Campaigns
2. Upload Your Creative
Next, build out the creative for your ad based on what you know about your customers—their interests, the problem you can solve for them, and the messaging that would likely resonate with them.
Once you’ve written your copy and added a logo or image, our platform automatically creates a native ad that fits in with the design of each specific newsletter.
Learn more: Creative Uploads for Ad Network Campaigns
3. Set Your Budget
Don’t struggle with unpredictable results—set a daily spend budget and how much you are willing to spend per click.
You'll also set the run dates for your campaign at this step. We recommend running each campaign for at least a week, but ideally more than a month to allow your ad to appear in the newsletter that sends daily, weekly, every other week, and monthly.
Are you concerned your ROI might fall as users are exposed to your ad multiple times? Just set a frequency cap and decide how many times a given user will see your ad in a set period.
Learn more: Budgeting and Bidding for Ad Network Campaigns
4. Review and Launch
Review your ad, input your payment information, and launch your ad right away.
Results will come in as the different email newsletters are sent and users matching your targeting criteria open their emails. You can create as many campaigns and as many ad variations as you want. View results by impressions, clicks, CTR, or spending.
Learn more: Ad Network Review
Next Steps
Ready to try it for yourself? Head to the Paved Ad Builder to get started:
