The Paved Marketplace is a self-service marketplace connecting advertisers with newsletters for native sponsorships.
When you book a sponsorship in the Paved Marketplace, you can choose from 3 different ad formats: sponsored emails, dedicated emails, and sponsored posts.
In this guide, we'll explore all 3 ad formats.
Ad Formats on the Paved Marketplace
Sponsored Email
A sponsored email is an email that contains advertiser content alongside original publisher content, which is sent to a publisher’s existing email list. A sponsored email differs from a dedicated email in that the advertiser only creates content for a section of the email newsletter, instead of the entire email.
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Dedicated Email
A dedicated email is an email sent on behalf of an advertising partner to a publisher’s existing email list. The email is “dedicated” since the content of the entire email is created by the advertiser.
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Sponsored Posts
A sponsored post is a blog post that is published on a publisher’s blog on behalf of an advertising partner. The content of the post is generally created by the publisher in consultation with the advertising partner and may include promotion via social media and email newsletter, depending on the publisher.
Learn More: About Sponsored Posts
Ready to start booking sponsorships in the world's largest newsletter marketplace? Sign in to get started and check out our guide, Book a Marketplace Sponsorship.