What is a dedicated email?

Dedicated email is an email sent on behalf of an advertising partner to a publisher’s existing email list. The email is “dedicated” since the content of the entire email is created by the advertiser. 

Dedicated email differs from purchasing email addresses or an email list since the advertiser does not receive subscriber information. Rather, the publisher mails ad content on behalf of the advertising partner. 

This is an example of a dedicated email send


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