Enhanced User Matching

You can add additional details to help identify the user.

Enhanced User Matching is recommended for conversion tracking and highly recommended for building audiences.

We can accept the following identifiers:

Parameter Description Example
email lowercase email address example@paved.com
md5_email MD5 hash of lowercase email address ede11e58ccb2a69be895ebf43bdbfe11
sha256_email SHA256 hash of lowercase email address


These can be sent alongside any event parameters, including the Page Load event in the base code:

pvd("event","pageload", {md5_email: "ede11e58ccb2a69be895ebf43bdbfe11"})

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