What is an Ad Quality Score?

We use a Quality Score to ensure subscribers are receiving relevant ads. Quality Scores are used during the auction as well as the bid. Ads with higher Quality Scores will win auctions with lower prices.

  • Quality scores are calculated on the creative and not the campaign.
  • You can see your Quality Score in the creative / ad copy reporting.
  • The Quality Score is reported on a 1-10 scale and includes expected clickthrough rate and ad relevance.
  • The more likely a user is to engage with your ad, the more likely it is that you'll see higher Quality Scores.


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