How does targeting work?

Our targeting works very similar to web based advertisers.

We build out profiles on each subscriber. These profiles are built against a hashed email address and include interests (e.g. photoshop, fishing, big data etc.), their employment, gender, age etc. We never store their raw email address.

During the beta phase, it can take up to 24 hours for a profile to be built for a new subscriber. This means they will see untargeted ads for the first 24 hours. We are working to reduce this time.

Our programmatic ad network is currently in beta. If you'd like access, please join the waitlist.

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