What are programmatic ads?

Programmatic ads is the use of software to buy digital advertising. Whereas the traditional method includes requests for proposals, tenders, quotes and human negotiation, programmatic buying uses machines and algorithms to purchase ad space.

However, it is not the complete automation of the ad buying process. Traditionally you would have manually prepared insertion orders or ad tags, which can be menial but labour intensive. With programmatic ads, humans have more time for the optimization and improvement of ads.

If you'd like to learn more about programmatic advertising, Adweek has a great summary.

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