Ad Network FAQs for Publishers

Get answers to common questions about setup, design, and maintenance of your Paved ad units.

Updated over a week ago

How much can I earn per ad?

The Paved Ad network has a PPC (pay-per-click) pricing model for advertisers. This means that for each ad network placement, you'll get paid for every click.

The more sought-after or niche an audience, the higher the payment per click that you earn. The highest-paying campaigns usually target US or EU-based B2B audiences and can pay up to several dollars per click. We pay you per click based on the highest advertiser bid minus the Paved platform fee.

Visit our site to view the latest average payout per click:

Can I change the ad unit design on an ad that's already running?

Yes. You can edit your ad unit design at any time by visiting 'Ad Network' in your publisher account on Paved. Then go to the 'Ad Unit Setup' area to change your ad unit design.

Once changed, you will need to re-submit your ad units for approval. We do this to ensure your ad unit is high quality and created correctly.

Can I still run regular sponsorships when using the Ad Network?

Absolutely!. You can still run traditional sponsorships or any other ads. You can remove the Ad Network ad unit whenever you like, or only use the ad unit in specific newsletters or sends. We recommend finding a balance of traditional sponsorships and Ad Network units within your newsletter.

Did this answer your question?