Why did my campaign draft get rejected?

If your campaign draft was rejected, there are many reasons why that might happen. We’ll share each of those reasons below, and the steps you can take to address them. 

Issue #1: Open Pixel 

The open pixel is a snippet of HTML code that needs to be included within the HTML code of your newsletter.

We use the open pixel to track the total number of opens for your campaign so you don’t have to manually track and share your stats with us. 

The open pixel looks like this (note “0000” will be replaced with your campaign number): 

	<img src='https://www.vpdae.com/open/0000.gif?opens=1' width='1' height='1'>

To fix duplicate open pixels:

Return to your campaign dashboard and take note of the appropriate pixel for your campaign. 

Then open your newsletter’s HTML and do a search (CMD + for CTRL + f) for other open pixels. All pixels will include the phrase “https://www.vpdae.com/open” and will be followed by the campaign number. 

Be sure to send another test draft to your campaign’s unique draft email address.

The open pixel is from the wrong campaign:

If you have multiple campaigns, it’s possible that you’ve used the pixel from a previous campaign in your current one. 

Return to your campaign dashboard and ensure you’ve copied the pixel from the appropriate campaign. 

If needed, you can find directions on how to find the pixel for your campaign here

The open pixel is not included:

If you haven’t yet added the pixel, you can find directions on how to find the pixel here

If you HAVE added the pixel but your draft is still rejected, remember that you need to send an actual test of your draft, NOT a link or screenshot.

Issue #2: Redirect Link

The redirect link is the link Paved sets up to track how many clicks a sponsorship gets. 

The redirect link format is as follows (with x being replaced by a string of random numbers unique to your campaign):

https://www.vpdae.com/redirect/xxxxxxxxxxxxxxxxxxxxx

The redirect link isn’t detected: 

If you haven’t yet added the redirect link, you can find directions on how to find it here

If you HAVE added the redirect link but your draft is still rejected, remember that you need to send an actual test of your draft, NOT a link or screenshot.

The wrong redirect link is being used:

Return to your campaign dashboard and ensure you’ve copied the redirect link from the appropriate campaign. 

You can find directions on how to find it here

Copy the appropriate redirect link and then open the HTML for your ESP and replace the incorrect redirect link with the correct one.


If you’ve attempted each of these solutions and are still having issues. Please reach out to account support here

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