How to Install the Ad Network Placement on EmailOctopus

Ready to get your Paved ad network placement live in your EmailOctopus email newsletter? In this post, we’re going to share with you the step-by-step instructions to get you there. 

How to set up targeted ads in your newsletter template 

So that your placement can be easily included in future newsletters, we recommend that you put ad placement HTML in your email template rather than in a one-off email. 

How to configure your ad parameters

There are two parameters required to deliver an ad: a subscriber’s email and a campaign ID to uniquely identify the newsletter sent. 

We don’t store the subscriber’s email address but we do store the campaign ID to track your earnings.  

Select EmailOctopus from the list of ESPs and Paved will automatically insert the appropriate merge tags in the code. 

How to put the ad code in the header

In your Paved account, copy the provided header code for your ad placement. 

On the EmailOctopus home screen, click on ‘Templates’ and click on the email template you’d like to edit.

Click on the code view icon to reveal the HTML editor. 

Paste your code just above the </head> tag in the HTML editor on the right side of the screen. It should look something like what you see below.

After you're done, click ‘Save’ in the top right corner of the editor. Leave this page open as you will return to it in the next task.

Where to install the ad placement code

The code below is for the ad placement. It must be pasted exactly in the right location within the same code editor used before. 

Paved includes some existing code from your ad template to help you locate the correct location as shown below.

Next, click the ‘copy code’ button to copy the ad placement code. 

In your EmailOctopus HTML editor, paste your ad placement code in the section indicated in the example provided in your Paved account. It should look something like what you see below.

After you're done, click ‘Save’ in the top right corner of the editor. Leave this page open as you will return to it in the next task.

Testing your ad placement 

From the same screen, you can now select ‘Preview’ to view your email design and ensure everything looks appropriate. You can also send yourself a test copy by selecting ‘Send a test’. Input your email address and an optional message and select ‘Send’.

Be sure to review the test email sent to your inbox to ensure formatting and ad placement look correct. 

Closing notes

To remove code from a send, simply delete the main ad placement code. It is not necessary to remove the header code.

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