Ready to get your Paved ad network placement live in your ConvertKit newsletter? In this post, we’re going to share with you the step-by-step instructions to get you there.
⚠️Before you start⚠️
First, make sure you know how to set up the ad network. Read the Getting Started guide.
Next, navigate to the "Code" step of the setup wizard:
How to set up targeted ads in your newsletter template
So that your placement can be easily included in future newsletters, we recommend that you put ad placement HTML in your email template rather than in a one-off email.
How to configure your ad parameters
There are two parameters required to deliver an ad: a subscriber’s email and a campaign ID to uniquely identify the newsletter sent.
We don’t store the subscriber’s email address but we do store the campaign ID to track your earnings.
Select ConvertKit from the list of ESPs and Paved will automatically insert the appropriate merge tags in the code.
How to put the ad code in the header
In your Paved account, copy the provided header code for your ad placement.
On the ConvertKit home screen, click on your profile on the top right-hand side of the screen. From the drop-down menu, select ‘Email Templates’.
Then select the template you want to edit.
Paste your code just above the </head> tag in the HTML editor on the left side of the screen. It should look something like what you see below.
After you're done, click ‘Save’ in the bottom right corner.
Where to install the ad placement code
The code below is for the ad placement. It must be pasted exactly in the right location within the same code editor used before.
Paved includes some existing code from your ad template to help you locate the correct location as shown below.
Next, click the ‘Copy Code’ button to copy the ad placement code.
In your template editor, paste your code in the section indicated in the example in your Paved account. It should look something like what you see below.
After you're done, click ‘Save’ in the bottom-right corner.
Testing your ad placement
Click on ‘Broadcasts’ under the main navigation menu.
Then click ‘New Broadcast’ on the right-hand side.
Fill in the necessary information about your recipients, and click ‘Next’.
On the following screen, select the template from the drop-down menu on the right side of the screen.
Once ready, click ‘Save’ on the bottom right-hand side of the screen
To send your test click on ‘Email’ under the ‘Preview’ section.
Put your email address in the provided space and click ‘Send Preview’.
Be sure to review the test copy of the email sent to your inbox to ensure formatting and ad placement look correct.
If you ever need to remove code from a send, simply delete the main ad placement code. It's not necessary to remove the header code.
Next steps
Whenever you're ready, head back to your Paved account to finish the ad's setup process. Learn more in Ad Network: Getting Started.
