How to Install the Ad Network Placement on Mailchimp

Ready to get your Paved ad network placement live in your MailChimp email newsletter? In this post, we’re going to share with you the step-by-step instructions to get you there. 

How to set up targeted ads in your newsletter template 

So that your placement can be easily included in future newsletters, we recommend that you put ad placement HTML in your email  template rather than in a one-off email. 

How to configure your ad parameters

There are two parameters required to deliver an ad: a subscriber’s email and a campaign ID to uniquely identify the newsletter sent. 

We don’t store the subscriber’s email address but we do store the campaign ID to track your earnings.  

Select Mailchimp from the list of ESPs and Paved will automatically insert the appropriate merge tags in the code. 

How to put the ad code in the header

In your Paved account, copy the provided header code for your ad placement. 

On the MailChimp home screen, click on ‘Campaigns’.

Then click on ‘Email Templates’ and find the template you want to work with.

Once you’ve found your template, click ‘Edit’ and select ‘Edit Code’. 

Paste your code just above paste the </head> tag or at the top of your email template. It should look something like what you see below.

After you're done, click ‘Save & Close’ in the lower-left corner.

Click ‘Save and Exit’ in the lower-right corner of the Template Builder screen.

Where to install the ad placement code

The code below is for the ad placement. It must be pasted exactly in the right location within the same code editor used before. 

Paved includes some existing code from your ad template to help you locate the correct location as shown below.

Next, click the ‘copy code’ button to copy the ad placement code. 

On the MailChimp home screen, click on ‘Campaigns’.

Then click on ‘Email Templates’ and find the template you want to work with.

Once you’ve found your template, click ‘Edit’ and select ‘Edit Code’. 

Paste your code in the section indicated in the example provided in your Paved account.

After you're done, click ‘Save & Close’ in the lower-left corner.

Click ‘Save and Exit’ in the lower-right corner of the Template Builder screen.

Testing your ad placement works

In the email designer, click the ‘Preview and Test’ drop-down menu, and select ‘Send a test email’.

Type in your email address in the ‘Send a test to’ column. Then click on ‘Send Test’.

Be sure to review the test copy of the email sent to your inbox to ensure formatting and ad placement look correct. 

Closing notes

To remove code from a send, simply delete the main ad placement code. It is not necessary to remove the header code.

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