Paved's best practices on writing a sponsored post

At Paved, we believe sponsored posts are a great way to enhance an advertiser’s awareness, gaining deep and meaningful connections with your subscriber/audience. 

We’ve pulled together a checklist of items that could help when writing a blog post for a brand:

  1. Ensure the blog post/article is at least 500 words 
  2. There are 1-2 links back to the advertiser’s website 
  3. Include a highlight / USP of the articles service/product the advertiser is promoting
  4. Include images throughout the article where appropriate
  5. Ensure you have at least two subheadings in the article 
  6. Check your article for typos 
  7. No plagiarism - we will check every post


  1. Check your headline’s performance using this headline analyzer

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