Paved exists to reduce the friction of running newsletter sponsorships. Marketers adopt Paved as a tool to find, book, and run newsletter sponsorships at scale.
Marketing Solutions from Paved
Paved is the leading platform for email sponsorship and native newsletter advertising. Check out our marketing solutions:
1: The Paved Marketplace
The Paved Marketplace helps brands connect with newsletter publishers and book high-impact sponsorships – all in just a few clicks. We'll help you run sponsorships in premium newsletters like Entrepreneur, TechCrunch, and many more.
Features:
Hundreds of premium newsletters
Native ads with sizeable ad real-estate
Reach a full subscriber list
Bulk run multiple campaigns through the Paved dashboard
Verified results
Easy payments and reporting
Learn more in our guide: Explore The Marketplace
2: The Paved Ad Network
The Paved Ad network is a tool that helps brands scale their newsletter advertising fast. With programmatic ads, we empower companies to reach millions of newsletters with 1 programmatic email campaign.
Features:
CPC pricing
1 ad = 1 campaign to reach your target audience
Native, truly programmatic ads
Verified results
Learn more in our guide: Explore The Ad Network
What's the difference between the Marketplace and Ad Network?
The Paved Marketplace lets you search and select from hundreds of email newsletters offering sponsorships for a set fee. By booking a sponsorship, you have a 100% share of voice with that newsletter audience on the day your campaign runs.
In contrast, the Paved Ad Network runs on programmatic technology and allows you to target specific subscribers across all newsletters in the network based on demographics or interests. Your ad would only appear to subscribers that match your audience criteria.
In simple terms, the Marketplace is like doing a direct website buy or a website takeover, where you are reaching the full audience. The Ad Network is programmatic advertising to a specific audience.
Paved Marketplace | Paved Ad Network |
Native ads and dedicated emails | Native ads only |
Reach one newsletter’s full subscriber base | Target individual subscribers across many newsletters |
Pay a fixed fee | Pay per click (PPC) |
Higher available word count and customizable sponsorship placements | Limited character count. No sponsorship customization. |
Get results one day after the sponsorship runs | Get real-time results |
To maximize performance, having a combination of Marketplace campaigns and Ad Network buys ensures the highest likelihood of engaging your audience.
How Much Does Paved Cost?
There is no fee, subscription, or minimum monthly spend to use Paved.
Paved works purely on a commission basis. We charge the commission from publishers. As an advertiser, you pay the price you see listed on the platform.
To learn more, visit: Pricing & Payments for Advertisers
How Long Will It Take to Get a Campaign Up and Running?
It takes between 24 hours and a few days, depending on the type of campaign.
On the Marketplace:
A publisher will need to accept your request. The response is at the sole discretion of the publisher but we recommend a window of 3 days. The publisher will give you available dates for your sponsorship. The sponsorship could launch tomorrow or a month from now depending on availability. Very popular publications can be booked out months in advance.
On the Ad Network:
The Ad Network will give you results in under 24 hours. Once created, your ad is manually reviewed for quality purposes. When approved, your ad is live and shown to your target audience. Despite the fast results, some newsletters send out only once a week. It’s best to let campaigns run for 7 days if you want a large volume of clicks or impressions.
Create Your Advertiser Account
Ready to scale your email sponsorships? Create a free Paved advertiser account to access both the Marketplace and the Ad Network:
Learn more about our content and account policies: Paved Content Policy
