To find the advertising rates for a specific newsletter or publication, sign up to the Marketplace or navigate to the Marketplace tab in your Paved account.

Here, you will see our full directory of available newsletters.

Next, click on a specific newsletter to view its sponsorship profile, which includes information on its audience, performance stats, and pricing.

Then, you can locate its pricing under Available Sponsorships:

For traditional sponsorships, most publications work out between $1 and $5 CPC (cost per click), but the cost can vary depending on factors like list size and audience engagement.

To get a better idea of how much you should spend on a newsletter sponsorship, try our free pricing calculator:

Advertiser's Payment Estimate Calculator

Paved works purely on a commission basis. We charge the commission from the publisher so as an advertiser, you pay the price you see listed on the platform.

The Paved Marketplace is free to use, with no monthly fees or subscriptions. Payment is only due when sponsorships are booked and scheduled.

For more information about our business model, visit: Pricing & Payments for Advertisers